Myth # 3

Myth #3 I can't afford it.

This one is a really common objection we create in our minds.  What this is really saying is we don't value it enough to spend money on it.  Until we do see the value in it we won't spend our money on it, unless it's one of those impulse buys at the grocery store or something.  Maybe I should market there, and put up a stand right as your checking out!  All kidding aside if we were to list out the things that are most important to us, family is probably darn near the top.  This is a product that is meant to protect them, and we all want to do that while we are around, but how much more important is it when we are not around?  When we come to terms with that, and what it truly is that we are buying, we'll see it become more valuable than some of the other things we choose to spend money on, and can hopefully find a way to afford it.  We can not afford to be without it.  I am not advocating to run out there and buy the first policy you're offered.  If the agent can't explain it to you in terms that you understand or agree with, then don't hire them, don't buy from them.  Make sure you understand what you're buying.  If you aren't sure email me and I'll help bring some clarity.