Wednesday, September 15, 2010

Life Insurance Awareness Month

My industry has dubbed September as Life Insurance Awareness Month.  Therefore, I'll keep in line with the theme of the industry here.  It's truly saddening to me when I read a headline in the Wall Street Journal like this, "More Go Without Life Insurance."  The understanding is simply that the life insurance bill is one that gets categorized with excess budgetary items like gym memberships, and eating out when the economic climate is tightening and therefore your own personal economic situation is tightening a bit.  The cruel irony about this situation is when your feeling some financial pressures, that's when the life insurance is needed most.  Imagine what would happen to a family if tragedy struck and the financial situation was already bad...it just got a hyper jump into devastating!  It's heartbreaking.  Instead seeing that life insurance bill as as necessity would give that family one of the greatest gifts they could receive during that tragic time, Financial Peace.  Don't succumb to the flawed thinking patters like:  I'll deal with it later...that will turn into possibly too late and will always end up costing you more the longer you wait, or I've got it through work so I don't need extra....until you get laid off, the company cuts its budget and your benefits get chopped, or simply what you have through work isn't enough!  I'll publish some personal stories that will hopefully get you thinking and motivate you to take a serious look at your life insurance needs.  Stop by www.lifehappens.org for some useful tools and resources.

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